thinkIntranet Strategic Intranet Management

I spent part of last week at Intranet Week Boston last week. This small IQPC conference was also sponsored this year by IBF. IBF North America Director Nancy Goebel co-chaired the event, and I came along to take part in panel discussions on governance and design.

Some of the main themes of the two-days of main conference presentations included:

1. More and more about social networking: Everyone seems to be talking about how to introduce some aspect of “social media” into their organization. And most Intranet Managers seem to be attempting to do this through careful implementations of “2.0” tools, mostly the introduction of discussion forums, blogs, or “myspace” like applications. We heard the compelling story of Blue Shirt Nation, the Drupal based networking and discussion site created on a shoestring budget by Steve Bendt and his colleagues from Best Buy. Among Steve’s tips for success:

1. It’s important to understand the social contract your company needs

2. Be a listener

3. Efforts fail from poor community management, deploying overpriced, shiny features.

4. Never make an investment you are too proud to give up

I’m taking part in the Intranet Benchmarking Forum’s IBF24. IBF is doing a 24 hour online event about all things Intranet. So far, so good! I just presented a brief overview of Enterprise 2.0 technology gurutes and will be talking about Governance with some other participants later this afternoon. Then from 3-11 p.m. EST I’ll be facilitating the a few segments with my colleague Nancy Goebel.

I just blogged about the Semantic Intranet for IBF, following research I have been doing for my IBF Intranet Futures research paper. I’ve got a lot of learning to do on this topic, but after spending just an afternoon talking with Sean Martin, a former IBM colleague who left the company to found Cambridge Semantics, I’m inspired about the potential of semantic technologies to really change the face of Intranets and bring them to a whole new level.

Part 1

Determining business value has always been a difficult aspect of any Intranet management strategy, and many Intranet strategies fall short in this area. IBF’s Business Value quadrant evaluates members for how well they track ROI and any intangible benefits of Intranet programs and services. In addition, the importance of this area has prompted IBF to launch a project to develop a financial value tool to assess the total value of a company Intranet.

Meanwhile, the rumblings of a possible recession in the US and Europe are causing businesses in all sectors to tighten their belts. Now is a good time to make sure your Intranet’s value proposition is well thought-out. Even without a fully-baked business value model in place, there are some quick things you can do to protect your team and your mission:

I recently joined the Intranet Benchmarking Forum as an evaluator and strategist, and just posted my first blog entry on the IBF blog. I’ll be blogging there regularly, and also writing some briefing papers for IBF as well.